Seriously, what's so special about a Pinterest Strategist?
Isn't it pretty easy - just scheduling pins on Tailwind?
In a word – NOPE.
There’s so much more that a Pinterest Strategist adds to create a successful Pinterest strategy that fills your programs, sells out your products, or gets more qualified eyeballs on your posts, products, and services.
Below are my top 5 reasons for hiring an expert to manage your Pinterest account.
5. To Prevent Burnout Or Giving Up
A successful Pinterest strategy is similar to the slow and steady rhythm of a long distance marathon. It takes some time to build the momentum and see results.
If you are impatient and know that you won’t be able to commit for the long haul, Save yourself some stress. Hire a Pinterest specialist to run it for you.
Consistency is key to keeping your Pinterest account active and seen, and if you aren’t able to see yourself putting in the effort day in and day out, you should leave it to the experts.
4. To Prevent The Time Suck Of Going Down The Rabbit Hole
Pinterest can be even more interesting, fun, and addictive than other social media platforms.
If you find yourself distracted by all the pretty pictures and beautiful ideas, and spending hours browsing “just one more refresh” instead of focusing on the other important things that will grow your business, it may be time to hire a Pinterest strategist.
You got into business to do what you love to do, not to get sucked down the rabbit hole and lose hours of time (and sleep if it’s evening when you get started).
And, if you don’t even like Pinterest, hiring someone to manage it is going to feel like a massive relief!
3. Let Someone Else Be The Expert
Being a small business owner can be exhausting. Learning all the tech all the time, for every single thing you use on a daily basis, and keeping up with all the changes, can make you feel like you are slowing drowning in cement.
If you just can’t imagine keeping up with best practices in one more area of your business, or even learning how to get started, then it’s best to hire an expert to take care of the day-to-day.
This will leave you free to create quality content and focus on what you do best – serving your people at a high level every day.
And doesn’t that make better financial sense than slaving away learning yet another platform?
2. Crunching The Numbers
If the idea of learning how to understand the reporting that’s available on both the Pinterest and Tailwind back ends feels overwhelming, you aren’t alone.
For a lot of people, it reads like gibberish. They have no idea what numbers to focus on, and they don’t have the time to learn how to be an expert in the reporting.
A Pinterest stategist knows this stuff – and they provide monthly reporting that makes sense to the non-technical business owners who just want to know the facts. Things like how they are really doing, using numbers that actually matter.
1. Knowing What To Do With That Reporting Information
When you hire a Pinterest specialist, they will know what to DO with those numbers – what to tweak, what to lean into, and what to do differently.
That’s strategy, and it’s the most valuable reason to hire a specialist.
Pinning all over the place without paying attention to the numbers isn’t likely to grow your business, and is a waste of time and money.
Pinterest strategists do more than just save pins and share your content. They actively work to strategically to grow your business and increase your reach.
And isn’t that what it’s all about?
If you are wondering who you should hire to oversee your Pinterest marketing, check out my post: WHAT’S THE DIFFERENCE BETWEEN A PINTEREST VA AND A PINTEREST STRATEGIST.
Are You Ready To Hire A Pinterest Specialist?
After reviewing my top 5 reasons to hire a Pinterest strategist, what questions do you have?
Are you ready to hire someone to create a winning strategy for your Pinterest account?
Let’s chat and see if we’d be a good fit to work together!
Whichever way you decide to go, I hope this post was helpful. If you found this information useful, would you mind sharing it on Pinterest?
Pinterest By The Numbers
Pinterest has 70 million users
There are over 1/2 million verified business accounts on Pinterest
Pinterest has over 2.5 billion average monthly pageviews
Pinterest users spend an average of 98 minutes per month on Pinterest
The average amount per order that derives from Pinterest traffic is between $140 and $180
Pinterest drives more traffic to publishers than Twitter, LinkedIn, and Reddit combined
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